Trending mobile apps rolled out the mobile websites

The rivalry between the mobile sites and desktop websites has gone away and now it’s time for the competition between the mobile apps and mobile sites. In recent, mobile environment subjected through various transformations such as keyboard mobile phones into touch screen smartphones. These transformations were happening because of the advancement in techniques implemented during the manufacturing of the mobile phones.

The mobile devices changed the style of people to complete their task by using a laptop or a personal computer. These mobile devices allow the users to do everything from the smartphone itself like browsing, online shopping, ticket reservations, cab booking, messaging and more. Both mobile apps and mobile websites are important for any smartphone users. It looks to be similar, but for an organization, it was a tough job to select either a mobile app or mobile site for their firm.

For a company, determining the most suited for their business depends upon their needs, which includes convenient budget, target customers, required features and proposed purposes.

Mobile apps versus Mobile sites

People must know about the major diversities between the mobile web and the mobile apps. Both mobile apps and mobile websites can be accessed through any handheld devices like tablets and smartphones of any operating systems. It differed from the experience and interface that provided to the people.

  • Mobile apps
A mobile app is a kind of software application that designed to compatible with the mobile devices, such as tablets or smartphones. Apps are designed to offer the similar experience provided by the websites. Each app is limited to a certain function such as a calculator, reminder, games or browsing. These mobile apps are available in the Apple App Store and the Google Play Store.

  • Mobile websites
Mobile sites are similar to the other desktop websites, which consists of web based HTML pages, which are connected together and operated over the internet. The key feature which differentiates the mobile sites from the standard website was that the mobile websites are mainly designed for the small screens and touch screen devices. The responsive web design is becoming a more popular standard for designing the mobile websites in these days.

Preferences of users- mobile apps or mobile sites
According to a survey, approximately one-third of smartphone users choose the both medium at different times. About 23.1 percent of mobile users were preferred mobile apps, 19.6 percent of people said they favored mobile browser and about 24.7 percent have no any preference.

Before deciding to choose a mobile website or native app, the user must think about the requirements and the appropriate outcomes. Both app and website are suitable for various goals, such as for designing a game the user has to select an app, but to gain more audience choosing a website is the best option.

Sometimes the user must have both a native app and site, in this case, the user has to build the website first and then developing an app will make the application as an efficient one. In general, mobile websites are considered to be an initial step to provide a mobile friendly environment and an app can be used for the specific reason that cannot be efficiently served by the mobile sites.

Advantageous qualities of mobile sites over mobile applications
If the required goals are to improve the marketing or to widen the customers, then a responsive website is the perfect choice for a user. Since, mobile sites have a number of benefits than native apps, which includes cost-effective, wider accessibility and compatibility.

  • Instant Accessibility
A mobile website can be easily available to the users through any browser across a wide range of mobile devices like Android, iPhone, BlackBerry, Windows Phone, etc. On the other hand, mobile apps can be accessed only after the download and installation of the application from the App Store or Play Store. Hence, the mobile web is instantly accessible to the user than the mobile app.

  • Upgraded version
Mobile sites provide a greater flexibility to upgrade the content, which is more convenient than the mobile apps. Changing the content or design of a mobile website follows easy procedure and the changes can be visible instantly.

  • Compatibility
Mobile websites are compatible with different types of platforms that can reach many customers without any difficulties. At the same time, native apps need a separate version for various kinds of mobile devices. Additionally, URLs of the mobile sites can be easily integrated with other mobile techniques such as QR codes, SMS and more.

Easy discoverable
The user can find the mobile websites easily because these web pages can be available in the search results, mentioned in the industry directories, etc. So, the websites can be easily found by the user when compared to the mobile apps.

  • Wider reach
Since the mobile website is compatible with many devices and availability of sites in the search results makes the website to reach many customers.

  • Cost effective
The mobile site development is a cost-effective and less time consuming process than native app development and specifically, for the design of app for different platforms.

Individualities of mobile apps
Mobile applications have some unique features that make apps as the best choice for some purposes.

  • Instant notifications
Mobile app eases the process of sending notifications to the user with the help of in-app and push notifications. The major reason for using the mobile app will be the capability of sending notifications instantly. Push notifications can be received by the user at any time irrespective of their activity in mobile devices. But, in-app notification notifies the users only when they open the mobile app.

  • Personalization
Apps are designed in a way to offer a personalized experience to the users based on their usage behavior, interest, location, and more. Users can set up their choices before the start and app provide the customized search results to the users. Mobile apps observe and track the activities of the user and use the observations to provide updates and recommendations to the customers.

  • No internet requirement
Some of the mobile apps can offer the user to work without the internet connection and it is one of the most important differences between a mobile app and mobile website.

  • Innovative gaming options
Mobile applications are highly helpful for gaming purposes and it serves the user to create an interactive gaming app. Many interactive gaming apps like Clash of clans, Temple Run, Angry Birds, etc were attaining a wide popularity across the world.

  • Utilization of mobile attributes
While using mobile apps, the user has the facility of using all the features of the mobile devices that includes contact list, phone calls, camera, compass, GPS and more. This feature makes the user experience more fun and interactive with the application.

  • Quick processing
The processing time of a well-designed app is lesser than the mobile website. Since the app data are stored on mobile devices, whereas the mobile websites commonly use web servers. So the data can be retrieved quickly in mobile apps.

In conclusion
The development of both the mobile app and mobile website can improve the business since they have their own advantages and disadvantages under certain circumstances. Hence, the user must choose between these two options with respect to their business objective and budget. But in recent times, it was observed that the mobile app has a drastic growth in all the fields because of the increase in the number of smartphone users. Therefore, mobile applications are most widely used by most of the organizations.
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